The worse they make that reflection look, the more they can change your life.
5 Ways You’re Sabotaging Your Own Life (Without Knowing It)

#5. Focusing on How to Accomplish Something Instead of Why
Let’s say you want to help somebody quit smoking. Which do you think would be more effective, of these two:A) Showing them a scare-tactic ad talking about why they need to quit — photos of tumors on diseased lungs, all that shit.B) Showing them a video full of good advice about how to quit, including tons of helpful tips to walk them through it.Which one do you think works? The second one, right? The first is just manipulative bullshit, the second is imparting actual, helpful knowledge. But you’re wrong — a recent study found the “why” ads made a huge difference in helping people quit, where the “how” ads did nothing whatsoever. Here’s the reason, and this is crucial because a huge portion of the modern economy is hoping you don’t figure this out:No one who wants to change their habits fails because they don’t know how to do it.

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The worse they make that reflection look, the more they can change your life.

5 Ways You’re Sabotaging Your Own Life (Without Knowing It)

#5. Focusing on How to Accomplish Something Instead of Why

Let’s say you want to help somebody quit smoking. Which do you think would be more effective, of these two:
A) Showing them a scare-tactic ad talking about why they need to quit — photos of tumors on diseased lungs, all that shit.
B) Showing them a video full of good advice about how to quit, including tons of helpful tips to walk them through it.
Which one do you think works? The second one, right? The first is just manipulative bullshit, the second is imparting actual, helpful knowledge. But you’re wrong — a recent study found the “why” ads made a huge difference in helping people quit, where the “how” ads did nothing whatsoever. Here’s the reason, and this is crucial because a huge portion of the modern economy is hoping you don’t figure this out:
No one who wants to change their habits fails because they don’t know how to do it.

Read More

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