"What’s a video game?" — Xbox One marketers
5 Reasons Tech Companies Make Bad Gadgets (An Inside Look)

#3. Engineering and Marketing Don’t Communicate/Hate Each Other
In what was one of the worst marketing stories in modern times, Microsoft has had to apologize for, retract, and significantly alter many of the things that define [the Xbox One]. But as much bad blood as this created with gamers, there is just as much within the company. … What people need to understand is that the engineers developing the Xbox are also huge gamers. …They worked so hard on this awesome new game device. And then during the initial reveal it was sold by marketing as a fucking TiVo with a camera.

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"What’s a video game?" — Xbox One marketers

5 Reasons Tech Companies Make Bad Gadgets (An Inside Look)

#3. Engineering and Marketing Don’t Communicate/Hate Each Other

In what was one of the worst marketing stories in modern times, Microsoft has had to apologize for, retract, and significantly alter many of the things that define [the Xbox One]. But as much bad blood as this created with gamers, there is just as much within the company. … What people need to understand is that the engineers developing the Xbox are also huge gamers. …They worked so hard on this awesome new game device. And then during the initial reveal it was sold by marketing as a fucking TiVo with a camera.

Read More

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