"Everybody else’s tobacco is poisonous. Lucky Strike’s? ‘It’s toasted.’"
5 Tiny Wording Tricks That Can Totally Change Someone’s Mind

#4. You Can’t Resist Buying Products With Meaningless Adjectives
Have you ever wondered why marketers advertise breakfast cereal as “crunchy,” even though crunchiness is pretty much inherent to the concept of breakfast cereal? … Well, it turns out that’s actually a form of marketing known as meaningless differentiation. The words don’t convey any information, but their presence flips a switch deep in your brain.

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"Everybody else’s tobacco is poisonous. Lucky Strike’s? ‘It’s toasted.’"

5 Tiny Wording Tricks That Can Totally Change Someone’s Mind

#4. You Can’t Resist Buying Products With Meaningless Adjectives

Have you ever wondered why marketers advertise breakfast cereal as “crunchy,” even though crunchiness is pretty much inherent to the concept of breakfast cereal? … Well, it turns out that’s actually a form of marketing known as meaningless differentiation. The words don’t convey any information, but their presence flips a switch deep in your brain.

Read More

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