Mountain Dew got a lot of free publicity for yanking the spot. So we expect a scramble to make the hot, new “most racist ad in history.” Here’s a quick primer on how it’s done.
How Mountain Dew Just Created the Most Offensive Ad Ever


Step 1: Find an Edgy Celebrity to Endorse It
Basically, go turn on MTV and buy whatever is on there. In this case, it’s Tyler, The Creator, the grammatically correct co-founder of the hip-hop group Odd Future.
For those of you unfamiliar with The Creator, a brisk Google search will reveal such gems as a feud with Bruno Mars over the line “stab Bruno Mars in his goddamn esophagus” and a cornucopia of lyrics, like “It’s because I’m Dracula, bitch/Don’t got a problem with smacking a bitch/Kidnapping, attacking with axes and shit.”
And this is the guy they approached.


Read More

Mountain Dew got a lot of free publicity for yanking the spot. So we expect a scramble to make the hot, new “most racist ad in history.” Here’s a quick primer on how it’s done.

How Mountain Dew Just Created the Most Offensive Ad Ever

Step 1: Find an Edgy Celebrity to Endorse It

Basically, go turn on MTV and buy whatever is on there. In this case, it’s Tyler, The Creator, the grammatically correct co-founder of the hip-hop group Odd Future.

For those of you unfamiliar with The Creator, a brisk Google search will reveal such gems as a feud with Bruno Mars over the line “stab Bruno Mars in his goddamn esophagus” and a cornucopia of lyrics, like “It’s because I’m Dracula, bitch/Don’t got a problem with smacking a bitch/Kidnapping, attacking with axes and shit.”

And this is the guy they approached.

Read More

  1. emogentcorp reblogged this from cracked
  2. dragondenton reblogged this from hanksbeaniehat
  3. hanksbeaniehat reblogged this from cracked
  4. gimmeyoursocks reblogged this from cracked
  5. scholarly-rhythm reblogged this from cracked
  6. liramuza reblogged this from cracked and added:
    Never thought I’d see the day Cracked finally cracked… wow. No one even tries to understand anymore. Everyone’s so riled...
  7. twentynothingprodigy reblogged this from cracked
  8. nerdofalltrades reblogged this from cracked
  9. nagbabato reblogged this from cracked
  10. est1213 reblogged this from cracked
  11. gyrospad said: I’m glad you guys are keeping these shitty rable-rousing articles to the quick fixes.
  12. benjaminzdaniel reblogged this from cracked