Who better to represent your new line of networked hospital machines than this cold, human-exterminating robot?
The GE Mascot That Proves They’ve Never Seen ‘The Matrix’



The minute-long spot features Hugo Weaving, reprising his most famous non-elf role as the menacing Agent Smith from The Matrix, lurking through a hospital like he’s scouting for potential ransoms and explaining the exciting new technology General Electric has been developing. It’s part of GE’s “Brilliant Machines” campaign, which showcases a bunch of famous robots from pop culture all convening on GE Headquarters to help them build the future of automated technology, and for some inexplicable reason they decided to center their commercial about networked hospital machines around one of the most evil characters in the history of science fiction.



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Who better to represent your new line of networked hospital machines than this cold, human-exterminating robot?

The GE Mascot That Proves They’ve Never Seen ‘The Matrix’

The minute-long spot features Hugo Weaving, reprising his most famous non-elf role as the menacing Agent Smith from The Matrix, lurking through a hospital like he’s scouting for potential ransoms and explaining the exciting new technology General Electric has been developing. It’s part of GE’s “Brilliant Machines” campaign, which showcases a bunch of famous robots from pop culture all convening on GE Headquarters to help them build the future of automated technology, and for some inexplicable reason they decided to center their commercial about networked hospital machines around one of the most evil characters in the history of science fiction
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  1. beateriiche reblogged this from cracked
  2. bcuzboomerangs reblogged this from cracked
  3. oldbastardloki reblogged this from mischievousasgardian and added:
    Bravo my younger self! That is absolutely brilliant!
  4. mischievousasgardian reblogged this from oldbastardloki and added:
    [[MORE]] GE doesn’t need the advertising. In fact the revenue they make from advertising could probably pay for more...
  5. thehydracoalition reblogged this from oldbastardloki and added:
    What makes you so certain, hm? At the least, we will never find out who would be worst. I do not participate in product...
  6. the-temporal-rogue reblogged this from cracked
  7. aeyerel reblogged this from doctorweird
  8. verityinspades reblogged this from riotlion
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  10. benedictcumberbatchruinedmensfw reblogged this from cracked and added:
    FINALLY! I was like WHAAAAAAAAT? HOW IS THIS SELLING ME ON YOUR SHIT? Now I’m staying as far away from GE as I possibly...
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  15. yukiru reblogged this from zero-credibility
  16. thesonicspaz reblogged this from cracked
  17. zero-credibility reblogged this from cracked and added:
    GE chooses Agent Smith as their mascot. Tyler Durden on the merits of corporatism. Or capitalism. Or materialism. One of...
  18. beardedcoquet reblogged this from cracked