We hope you’re proud of yourself now, internet. You’ve made marketing executives cry.
6 Hilarious Cases of Online Voting Contests Gone Awry

#4. American Apparel Holds a Contest for Fat Models
Recently, American Apparel began selling some of their clothes in the image-shattering size of XL, a decision that certainly had nothing to do with having narrowly avoided bankruptcy.
To commemorate this historic event, American Apparel launched a contest called “The Next BIG Thing,” because “Fatty Patty’s Boulder Holders” would’ve been a little too on-the-nose. Size 12 women (provided they were “booty-ful” and had “full size fannies”) were invited to upload photos of themselves for the Internet to rate on a scale from “Not Quite” to “Xlent.”
Nancy Upton, taking umbrage at the contest’s incredibly offensive verbiage, decided to submit pictures of herself bathing in ranch dressing and chocolate sauce and holding a pie over her vagina.

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We hope you’re proud of yourself now, internet. You’ve made marketing executives cry.

6 Hilarious Cases of Online Voting Contests Gone Awry

#4. American Apparel Holds a Contest for Fat Models

Recently, American Apparel began selling some of their clothes in the image-shattering size of XL, a decision that certainly had nothing to do with having narrowly avoided bankruptcy.

To commemorate this historic event, American Apparel launched a contest called “The Next BIG Thing,” because “Fatty Patty’s Boulder Holders” would’ve been a little too on-the-nose. Size 12 women (provided they were “booty-ful” and had “full size fannies”) were invited to upload photos of themselves for the Internet to rate on a scale from “Not Quite” to “Xlent.”

Nancy Upton, taking umbrage at the contest’s incredibly offensive verbiage, decided to submit pictures of herself bathing in ranch dressing and chocolate sauce and holding a pie over her vagina.

Read More

  1. arualeindys reblogged this from cracked and added:
    I’m not sure how this makes me feel. Like laughing or rolling my eyes, not sure which.
  2. sobotnik reblogged this from cracked
  3. hzrdus reblogged this from cracked and added:
    I love the internet sometimes
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  15. canuseeme reblogged this from cracked and added:
    I laughed so hard at this article
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  17. lilv714 reblogged this from cracked and added:
    This is gross
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  19. aalean reblogged this from cracked and added:
    What do you mean gone wrong?. Woman did it right.
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